Under the trend of large health and water pollution prominent contradictions, more and more consumers understanding of water purifier tend to start the initiative, which greatly promoted the development of water purification industry. However, with the industrys Great Leap Forward, the market crisis gradually revealed.
water purifier water purifier market crisis-ridden companies can not be ignored (Photo from Internet)
brand crisis: brand amplification year by year, the industry will enter or shuffle
2015 monitored a total of 287 brands, and by 2016 it monitored 295 brands, more and more involved in the water industry brand, competition is more intense period.
online and offline brand concentration is increasing, the line brand concentration higher than the concentration of online brand, market competition will become more intense line.
profit crisis: firm size up to expectations, industry profit-sharing
With the annual market size water purifier amplification, slowdown, some companies did not reach the actual size and growth rate expectations, profit-sharing income subject to the upstream and downstream industry chain enterprises, there is a crisis of profits under the hot industry.
product crisis: the homogenization of serious, innovative product technology to be
on the convergence marketing campaign advertisements, most of them revolve around the five filters, intelligent, in addition to some words heavy metal marketing, product homogeneity, limited technical difference! there are also many companies serious psychological speculation, part of the product quality, but off.
crisis mode: Nuggets will sell fast mode, the image of the industry side damage
marketing model will come to exist, especially long in the water industry, in the general market downturn this year, will sell With the survival of the soil, and even some well-known brands are market towns, huh will sell mode. But it is undeniable, although this model to make quick money, but the lack of long-term planning, the end of some SMEs will walk away sales, after-sales service can not be guaranteed. This way the blind promotion, coupled with some serious problems products, so that consumers trust be reduced, so market education efforts over the years paid in vain, eventually credibility of the industry decline; brand damage
rapid development of water purification industry along with the market crisis, how to solve the crisis, this series is for eachMajor test water purifier business and the water industry. (Source: Modern home network)
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