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The low status of the water purifier market penetrion analys

时间:2020-06-29 13:25来源:Industry news
According to the survey of the development of water purification technology is relatively backward point. Although my countrys water purifier manufacturer has thousands, but most of the technical development of enterprises is relatively bac

  According to the survey of the development of water purification technology is relatively backward point. Although my countrys water purifier manufacturer has thousands, but most of the technical development of enterprises is relatively backward, truly independent research and development capability to fully master the core technology of manufacturing enterprises too little. And some foreign brand water purifiers domestic water purification technology has surpassed 30 years of high technology, so that domestic manufacturers to catch up.

   survey shows that consumers buy water purifier, brand and price is the decisive factor affecting consumer purchases, which account for 40% of the price factor, brand factors accounted for 18%, 16% purifying effect, and the remaining 26 % functional, and after-sales service attitude and other factors.

  

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   According to the status of our water purifier market to analyze the reasons for the low penetration rate, that:

   drinking habits differentiation. European and American developed countries, the number of years of habit is a direct drink unboiled water, while Chinese tradition to drink boiled water. Market research found that customers come you give him a glass of purified water, basically less likely to drink, for the simple reason that you do not trust the water, if it is a cup of water or a cup of tea, then there would be no problem a.

   a shortage of consumer awareness. Although there are more and more people are concerned about water purification equipment, but on the whole, people overall consumer awareness of water purification products, there is still a shortage of stages. Insiders said that the current situation is similar to water purifier dozen years ago, air conditioners and other products, we are also accustomed to fans no one wants to buy air conditioning.

   a wide variety of products on the market. To choose a suitable water purifier is not easy to promote a variety of businesses, "pure water", "ecological water", "activated water", "energy water" ...... do not know where to start. In addition to product tricks, water purifier brand is a dime a dozen. Different water purifier brand price differences, there are water purifiers production of a variety of materials, the price difference is very large, consumers do not recognize the merits.

   the prevalence of counterfeit products to buy troubled. At present, the water purifier enterprises have more than a thousand, but holders of the relevant approvals of the Ministry of Health water purifier business is only about 1200, which led to the price and quality of the water purifier market is mixed. Some small businesses lack the strength of the introduction of new technology, but the lack of capacity of independent innovation, but imitation capability is very strong, so that the proliferation of counterfeit products on the market, the industry appears shoddy, deceptive phenomena.

   lack of after-sales service. Since the service is not in place, but also to some consumers for water purifiers prohibitive. Water purifier is a kind of after-sales service in order to use relatively high demand products, to buy water purifier like to buy air conditioners, must be installed after other professionals. For water purifier, in addition to installation, regular filter replacement service is difficult.

   for fear of consumer product quality and functionality issues, fear of sale, filter replacement concerns, it created a "do not dare want to use with the" embarrassing situation.

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