Chinas worsening water pollution, the rise of the Internet era + to expand the scale of competition in the industry, the three elements rushed accelerated development of Chinas water purification industry, water purification agents joined the prospects the way, making water purification It is a "network of new hero." Senior experts expect the scale of one hundred billion market over the next five years, our water purification industry, industry potential. According to the China Center for Information Industry Development released the "first half of 2017 consumer electronics market analysis report" shows: This year just past the first two quarters, Chinas water purifier retail market amounted to more than twenty million units, retail sales of more than 3 million billion.
According to professional analysis, water purification agents to join the hot market can not do without these three elements:
water purifier Agent is able to receive investors holding course, because people who gain importance of healthy drinking water, because the water pollution incident occurred frequently in recent years, our country, together with water safety issues continue to be exposed tap water, bottled water, etc., directly, Jane then push the water purifier agent market terminal sales, as peoples awareness of water and rising health awareness, combined with improved living standards, water purifier is increasingly becoming a necessity for families where the inevitable.
and the rise of the Internet + revival era, but also to the water purifier market and agency joined to provide an efficient and convenient channels, Lynx, Jingdong, Suning and other major electricity supplier once again become a home appliance sales an important platform, and active online consumer groups after 70, 80, also happens to coincide with the target consumer group water purifier.
boom has affected the brand development, unprecedented huge space for development, and the basis for the agency backed by the franchisee the real deal, we all know, domestic water purifiers to join the vigor of the market, whether the product mix or marketing strategy, many foreign brand water purifier has become a key support category. Plus some domestic water purifier manufacturers of large-scale influx, making water purification agents to join an exponential expansion of market size.
According to the Internet monitoring of large data show that the first two quarters of 2017, the water purifier market online sales reached 600 million units, the overall market is expected to reach 2017 sales of 35 million units in 2017 full is expected online water purifier sales expected to exceed 100 billion yuan, an increase of more than about 30% of the market share of nearly 20% line the first half of 2017, LynxTotal sales of more than 300 million units, with sales of 250 billion yuan; the Jingdong Mall sales of 1.7 million units, achieved sales of about 10.2 billion yuan.
from the current Agent and market competition point of view, from the very beginning of imported brands firmly occupy the high-end market, from a functional and technological innovation, domestic brands of imported brands face increasing pressure is insufficient odd, future water purifier market agents general direction, will still be dominated by international brands
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