Labor Day Golden Week this year, for appliance manufacturers, particularly the line the store, not to be missed. However, home appliances circle was informed that many appliance manufacturers to shift the first half of this year shipment goal, a comprehensive betting 618 years to promote.
from seven days to become a three-day May Day holiday, the last 10 years for each appliance manufacturers promotional charm and influence plummeted. Especially with the 618 large electricity providers to promote detonation and lively, a lot of manufacturers for the Labor Day Golden Week investment and snatch enthusiasm has weakened.
However, because of the holiday this year, after the outbreak of the first part of a long, relatively small holiday, and the adjustment period from three days to five days. Well, can not be achieved in a long journey, only to stroll down the surrounding background, the mall will be a lot of Chinese families, mainly leisure during May Day.
at the same time in various local government issued another round of massive stimulation of coupons, as well as the participation of many businesses cooperation, a significant improvement in consumer online and offline consumption occur simultaneously. Optimistic estimates, five will be the first year since a small peak consumption.
Thus appliances circle notice, and it rekindled many home appliance manufacturers promotional enthusiasm, including Haier, Midea, Oaks and other air conditioning companies, as well as Panasonic, Siemens refrigerators, washing machines and other enterprises, as well as side too, the boss , Vantage kitchen electric company, and Supor, nine positive, Galanz and other small household electrical appliance enterprises, have increased as from the end of April in advance.
then from mid-April, the price of a field of "hand combat" will be under the auspices of Jingdong, Lynx and Suning, Gome appliance retailers, scale war. Its purpose is the Golden Week for the consumer market to snatch advance.
However, many companies told appliances circle, no matter how intense fifty-one home appliance market, "hand combat" Yes, this is just the first half of this year, home appliance manufacturers join forces detonated a node consumption. And with respect to 618 big promotion, five commercial war it was just a rehearsal. "Enterprises in the custom products, joint marketing, and senior vice president and users, etc., is not yet fully ready", there are business people said.
the occasion of the year online at major appliance stores began to take physical action, grabbing orders, home appliances circle saw many household electrical appliance enterprises also through live online way for physical stores diversion lead off the line . itsChina route through the United States to fight a lot, day cat leveraging Suning, Haier, Midea, Gree, Hisense, Oaks, TCL, Konka and other enterprises, respectively, and Jingdong, Lynx, and vibrato, a broadcast and other online platforms, together live with goods, lead off.
regardless of the Golden Week market victories for appliance manufacturers, the current certainly will not easily let go of any chance of promotion sellers. Similarly, 618 years to promote although worth the wait, but the May consumer electronics market still needs various manufacturers comprehensive snatch, can not easily let go.
(Source: Circle of appliances: Ning Yan, invasion deleted)
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