Water purification industry should also try O2O model? Author: Tim net water purification Views: 359 Published: 2017-8-31 11:43:29 Internet + wave prevailed in the country, O2O the tide has spread to every corner of the public sector. Water purification industry O2O model is kind of how? Why is O2O mode? With the Internet technology and the popularity of electronic products, it is more convenient online shopping, as daily life in contact with a higher frequency of commodities, online shopping behavior of home water purifier is also increasing. But relying on the purchasing behavior online, offline installation, filter replacement and other services is difficult to achieve, together with the whole house water purification products and higher requirements for follow-up services. The advantage is that the O2O advantage in the perfect combination of online and offline. Purchase through the network of water purification products shopping guide, the Internet and shop on the ground perfect docking, landing the Internet. Allow consumers to enjoy online pricing, while being able to enjoy the line attentive service. O2O mode advantage of whole house water purification obvious one is to bring a higher price to the user, eliminating the need to purchase the full time. Diversified, multi-brand business model, not only can save a lot of time consulting the user store, and even help users choose a different brand portfolio, more affordable. Second, the service experience is guaranteed. For example, when the user customize the whole house reservation platforms in the mall business, professional engineers will be on-site to survey the site and water quality, and tailored to whole house water purification solutions based on water quality assessment and customers, and ultimately, the customer provided after the program satisfied, go back online purchase orders. After the installation is complete, there are professional customer service regular reminders for maintenance. Trading session O2O model also line against the result of information asymmetry suffered "price blinded", the line to buy the same time enjoy the same "pre-sale experience." O2O mode good will to reach a "win-win" effect A, for consumers, O2O provide a rich, comprehensive, timely product information, can be quick and order appropriate screening of goods or services, and affordable price transparency. B, for businesses, O2O mode to facilitate businesses to achieve precision marketing, to better maintain and expand its customer. Online resources through increased customer does not give business to bring too much cost, but more profitable. In addition, O2O mode reduces the business-to-store geographical position to a certain extentOpposite dependence, reducing the expenditure of the rent. C, for service providers, O2O mode can bring large-scale high viscosity of consumers, and thus be able to secure more business resources. Grasp the huge consumer data resources and a higher degree of localization O2O mode by means of vertical sites, but also for businesses to provide other value-added services. Innovative O2O model can achieve seamless online and offline, not only to provide users with better products and experience, operational experience and effectively bring benefits to merchants and service providers, but also long-term development of the entire water industry provide useful inspiration. I believe in the future, O2O model also bring us more surprises.
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