In recent years, with frequent incidents of water pollution, modern health, environmental protection and enhancement of demand, water purifier penetration rate is greatly improved. Water purifier market has yet to be excavated, or those just starting development of the township not saturated is an important development, the township water purifier market is absolutely fundamental for sustainable development in the next few years China water purifier industry.
First, the product cost aspects
With the implementation of the national urbanization policy, rural per capita income, rural areas peoples purchasing power increased, but the bias in all kinds of water purification products high-end, while people in rural areas when purchasing a water purifier first consideration is price. They prefer single function, quality and low price products, emphasizing the actual value of the product, and not very concerned about the spiritual experience and value-added products. Therefore, water purifier companies wishing to enter the rural market will need to develop low-cost products for rural areas, R120 models such as pure water purifier, as long as the price of several hundred dollars. To further reduce the cost of the product under the premise of guaranteeing quality, improve the cost is the key.
Second, the system functions
water purification products into the local town market to consider human geography environment, field proven experience in pure water purifier, water pollution is mainly rural areas and agricultural pollution domestic wastewater pollution based. To solve these problems, manufacturers need to increase research and development, improve the technological level, to solve the question of cost, performance and operation, with a stable and reliable product performance to win the market, I believe that once the cost and technology barriers removed, the entire township water purifier market there will be a very large market demand.
Third, the standard protocols
due to the current water purifier standard is not perfect, uneven product quality, combined with consumer awareness of product features fewer, leading to industry chaos . Water purification industry is not lack of standards, but "standard" too much, but the lack of mandatory national standards are effective. As consecutive years won the "water purifiers top ten brands" pure water purifier industry believe that the current low barriers to entry, product homogeneity is serious, the quality varies greatly due to the water purification industry are no mandatory norms policies. Only the introduction of a mandatory national standard, the water purification industry in order to solve the chaotic situation. Although not mandatory, but as the water purification industry tries to explore the unification of standards will promote the development of the industry standard, unified direction.
Fourth, after-sales services
users of rural water purifier market mostly women and the elderly, who often lack knowledge of the use of water purifiers, once encountered use disorders, even small problem, often helpless. And because not use, the higher the frequency of problems, which the service has put forward higher requirements than the city. Once the problems are not processed in a timely manner, often spread out, have a negative impact. Over time, the brand is difficult to gain a foothold in this market town. So the manufacturers and users, water purifier products, service is also very important factor, once the dealer sold the product quality problems, timely after-sales maintenance is a big problem. Thousands of city shops goal pure water purifier, is to develop a sale outlets in each county, to maximize the resolve service issues.
Summing up the appeal, the water purifier market due to the initial low barriers to entry, a large number of companies to join, the current development seems on the right track of development, but in reality many enterprises powerless, the struggling back and forth between sales and marketing, towns the market is not hot no fire condition. In the township population, the impression of a traditional water purifier is still at an expensive, extravagant, impractical, poor user experience, operating complex level. If the water purifier enterprises can improve the above problems, combined with customer demand to make the product, it will be a great market.
编辑：Product Center 本文来源：Quick to open up rural water purifier market, companies need
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