Now the state water pollution problem is getting worse, then out of the water purifier market is gradually on the rise. This series of factors will affect the development trend of the water purification industry. When changes in market demand, water purifier business if they can not effectively respond to the plight easily transferred to development. Turbulent environment, the water purifier enterprises should "change", but also "change", this is not self-contradictory, but a way of life.
change - technological innovation to expand sales channels
as a water purifier home improvement products, it is a highly rigid channel-dependent consumer goods. Business management of sales channels is very important. At present, sales channel expansion, water purifier business is still dominated play to regional advantages. Brand has a certain advantage in a certain area, and to participate in the local main dealers buy, store promotions and other ways of marketing.
However, e-commerce model water purifier, low-cost line should never be alone to attract consumers, but should rely on the uniqueness of the brand, the product line that is under scientific management and quality line services to get more market resources. In addition, water purifier companies must constantly improve the technological content of products, to continue to improve each product grade and added value. Such as strengthening the introduction of new production technology, and constantly develop new high-end products to meet market demand at home and abroad to lay a good foundation for the high-end products to enter the international market.
unchanged - unswervingly take the road of brand development
"water purifier market capacity is limited, no matter how exciting promotions, how low prices, consumers buy secondary small chance to buy again after bad unless "a water purifier brand dealer says:".!. Branch strict pricing strategy, we can not because you want a little short-term interests and hurt the brand turns out that we do not follow the crowd not free to join the price war, but we are in the minds of consumers establish a good brand image, sales climbing. "consumers do not understand water purifier, so mainly rely on brand awareness to purchase. Brand value is a whole, consumer attention to detail, a successful brand promotion will give consumers leave a good impression.
a number of industry market brands, almost non-existent positioning of the brands core values, and appropriate marketing strategies are often influenced by tactical nuclear target deviatesThe pursuit of heart value. Therefore, enterprises in the domestic water purifier brand positioning development path, should follow the principle of constant theme, the brand become a symbol of enterprises, develop consumer loyalty to the brand. Protect the brand, maintaining brand, it is undoubtedly the water purifier business development to ensure Everlasting.
编辑：Product Center 本文来源：Water purification industry changed and unchgeway of life
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