Since the new crown pneumonia outbreak, most people go out less frequently, and long into the home life, which led to sales of daily life can take care of all aspects of small household electrical appliances, small home appliances category let market contrarian increase.
In fact, as early as in previous years, emphasis on product experience of new consumer groups on a strong rise, which in particular is after 90.00 for youth representatives of consumer groups, more concerned about the health and personal care aspects of the image, passion for small household electrical appliances rising.
(Photos from the network, intrusion deleted)
to hairdressing series products, for example, the National Information Center data show that the household appliances industry, hairdressing series 2019 retail sales reached 6.96 billion yuan, an increase of 47.7%, far higher than the 3.6% overall growth rate of small household appliance market. Hair dryer product line in 2019, the market price rose as high as 21.4%, but as a new category and styler suit is to achieve a simultaneous increase in the average price of online and offline, which, year on year increase online market 39.1%, year on year increase market was 40.2% below the line.
From the overall market, the domestic home appliances market in 2019 retail sales reached 128.9 billion yuan, an increase of 3.6%. Among them, small kitchen appliances market share decreased slightly year on year, environmental small household appliance market share was flat year on year, a small nursing home appliance market share is to achieve a steady growth, reaching 12.1%.
is easy to see, small household appliance market has a very high market activity, while category with everyday life, the unit price is cheaper large home appliances and other characteristics, have decided higher consumer spending viscous small appliances even this is an unusual time of the epidemic, consumer demand for small household electrical appliances also has maintained a strong momentum. However, even with such good prospects for development, we can not say that the future of small household appliance market is sit back and relax.
As we all know, low price of a single product of small home appliances products, usually advertised "cheap", and this is storing up problems for the development of small household electrical appliances. In order to reduce the unit price of products, many manufacturers choose to compress raw material costs, reduced product quality, so that small household appliance market, "cheap low-quality" competition trend; on the other hand, because most low-cost small household electrical appliances, many consumers develop a "with a bad throw" and notGood habits, while manufacturers also tend to ignore the construction of service system, consumers really need to wait until after-sales service, they can not enjoy a proper level of service, lost virtually brand reputation.
In todays small household appliance market, most vendors or products to compete, often ignore the role of guardian of the services, but in the long run, a mature small household appliance market still need to have a sufficient level of service building , and in the future market, the service will also be a key battleground in the small appliance manufacturers to compete.
(Source: HC, invasion deleted)
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